MY ROLE: Project Manager, Concept Development
BRIEF: Promote Hyper Island, the program Digital Media and ourselves as individual students.
SOLUTION: We developed a concept for the class, that could be applied to all promotional activities as well as our class site. 53 colors stands for the 53 individuals that Digital Media 2010 consists of. We all have different skillsets and personalities, but one of the things we have in common is a passion for creativity. We want to make the world a happier and more colorful place.
We launched a big release party in Stockholm for our class site in April 2009, inviting the industry to hang out with us. You can read an article from Cap&Design about 53colors here.
