Maynard Says Chew
Fallon London, Maynards Wine Gums
My role: Producer
Maynard the Moose is back after a 20 year absence and is encouraging the nation to chew! The integrated campaign showed Maynard the Moose ambushing people using his vast array of hypnosis techniques to ensure they gave into their chewing urges.
During this project I was responsible for budget management, timings and managing the 3rd party production company. Along with a microsite I also managed the production of a rich media banner and Digital Escalator Panels.
