Scanorama
Hyper Island assignment given by Scandinavian Airlines inflight magazine Scanorama, March 2009
MY ROLE: Project Manager, Concept Development
BRIEF: Take Scanorama into the digital world and create at least two digital concepts that enhance the SAS and Scanorama brand. Scanorama is distributed 10 times a year by SAS and can be found in the seat pockets onboard all SAS aircrafts. The magazine features inspiring articles, guides and editorials about travel, food and celebrities. The primary target group is business travellers.
SOLUTION: We developed three concepts that each took a different angle in terms of target group and which brand, SAS or Scanorama was being focused on:
Scanorama Live!
CONCEPT: We focused on the editorial staff behind Scanorama and all of the great material that goes unpublished with each edition of the print magazine.
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Eurobonus Golden Guide
CONCEPT: We focused on the SAS Eurobonus programme where frequent SAS travellers earn points to spend on new trips. During our research we noticed that business travellers, the Eurobonus target group, have a strong interest in networking and sharing experiences with eachother.
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After Business
CONCEPT: The After Business service is aimed at travellers with a tight schedule and a wish to get the most out of their travel experience.
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