Race Season

Fallon London, Cadbury Spots v Stripes

My role: Producer

Race Season is the latest campaign from Cadbury and a part of Spots v Stripes, created to warm up the nation to the 2012 Olympic Games. Teaming up with Guinness World Records (GWR) to challenge everyone to break 9 new records for stuff they do every day, Race Season kicked off. Records included fastest tea and bed maker, fastest clicker and fastest doodler.

During this project I managed the production of all online advertising related to the campaign, including an interactive Youtube masthead, standard banners and adaptations of 3 online games from the main Spots v Stripes hub for seeding purposes on external gaming sites.

Click here to view YouTube masthead

Click here to view GWR banners